The advert for Levi's pictured above can be described as a piece of postmodern advertising. At the time Levi's were percieved as a brand for middle-aged men, which is where this advert was introduced to bring the appeal to a younger poplulation. The advert shows a young man stripping himself of his clothes in order to wash them in the washing machines at a laundrette, while women around gasp at the sight. Post modernism has been described as having a 'lack of seriousness' - Stoddart 2007 and anti-authoritarion, This can be seen in this advert. As the advert lacks a voice over describing the information of the product (which would have been what the majority of adverts were like during that time) instead there is only backing music and moving image but was as informative as previous adverts, and the man in the advert has no hesitation when getting undressed in the middle of a laundrette.
While searching for similar styled post modernism advertisements, I found this advertisement for Burger King. Like post-moderism, this ad blur's the boundaries between what is accepted and what isnt, shows anti-authoriatarion ideas and shows it through humour.
No comments:
Post a Comment