The Real Mad Men.

 

In the 50's and 60's advertising was revolutionised, with creativity.

 

Before this adverts were seen as tedious, and repetative.

 

 

During this time, immigration into New York had begun. Bringing with it new people of different background and cultures, each bringing pieces of their past ideologies with them. It can be argued that this is the reason for the advertising revolution. As new culture brought new humour, new thinking techniques and many of those who came to New York applied to the advertising agencies for jobs. As well as this, cultural changes took affect on New York, with new buildings being erected and new variations on the creative arts, advertising creatives were given more to play with, and a more varied audience.

 

The infamous 'Think Small' campaign can be seen to'epitomise the creative revolution' .

 

Before these ads, advertising was repetitive and routine, with little creativity or the ability to provoke thought or engage with an audience. So when the Think Small adverts for Volkswagen appeared it could be seen that advertising had changed, for the better. The adverts were engaging, colloqual but also informative and conveyed honesty rather than giving unrealistic expectations. For the first time, ads were charming and changed the way in which ad agencies worked. It ended the negative view on advertising, and began a positive more quirky view.