Modernism and the LMS ad's.

The LMS ad's were created to reflect the modernist period of the time. Unlike the works of pre-modernism, the ad's are quite minimalist and simple, although colourful and eye catching. They were each created by different artists, but with the same colour blocked style poster appearance.

 

 

The ad's were created to advertise places of interest in the UK. They were created during a time of a rising population density, with rising cities and busier people. The ad's needed to be eyecatching and easily recognised, to be seen by the bustling and busy population. Also at the time, with photography becoming a threat to art, artists needed to find a different way of capturing people, with techniques such as colour blocking and minimalism. They may have also been purposely targeted toward those with a more busy city lifestyle, showing them that there is a quiet place outside of the complicated city, where they can relax and enjoy the simplicity.