My chosen brand: Arriva

For this context of practice module, I have chosen to focus on Arriva.

 

"Arriva is one of the largest transport services organisations in Europe, employing some 47,500 people and delivering more than 1.5 billion passenger journeys across 12 European countries every year" - (Quote from http://www.arriva.co.uk/arriva/en/)

 



 

 

I have chosen to base this module on Arriva as it has been established since 1938 and operates accross Europe as well as in the UK. I also depend on these guys to get home to and from South Wales.

 

Its core principles are:

 

Safety

Community

Employees

Environment

 

 

Safety is obviously a 'big one' for Arriva, as operating travel services as they do can be quite a dangerous job and reputation for safety is crucial within the travel industry. Also, the environment plays a large part in the service as with the new scientific studies on climate change and carbon footprinting, Arriva must keep the environment in mind as to keep up with times, and to stay away from being sued by the government. And lastly employees and community; as the entire operation is only successful through the hundreds and staff and its placement within the communities accross where Arriva is situated.

 

 

As for branding, Arriva's logo is tagged onto all of its buses and trains. And as travel is a huge part of many peoples lives, not seeing the name 'Arriva' is pretty difficult.

Here are some ad examples for arriva.

 

 

Billboards

On a ATM machine screen.

On coasters

 
They also create awareness ad's, such as this one for anti-social behaviour.